It’s one thing for Dove to change its own advertising to represent women better. But they’re just one advertiser in a sea of fakery, impossibility and stereotypes. Now they’ve partnered with Getty, the famous stock library, to introduce a new range of female-created images of women and non-binary people, called #showus.
Representation changes reality, as anyone who’s ever had to search a stock library for a photo of a ‘female scientist’ or ‘female CEO’ knows. Let’s hope this does too.
More detail, including some shocking stats on what poor representation of women does to women’s self-esteem, here.
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